Media social enterprise Yellow Jigsaw has collaborated with the Manchester Football Association, Nike and Age UK Trafford to launch a new campaign which hopes to inspire more women to take up recreational football.
The digital campaign features a series of videos, produced by Yellow Jigsaw, aiming to inspire women to reignite or spark their passion for the sport.
Aimed at women of perimenopausal, menopausal, and post-menopausal age, the campaign encourages females to become more physically and socially active and improve their health, wellbeing and confidence.
A 16-week walking football course is currently taking place in Urmston, Trafford, with the hopes of continuing and expanding in other areas across Greater Manchester.
Watch the video and read the full story HERE: https://www.prolificnorth.co.uk/news/new-campaign-encourages-menopausal-women-to-take-up-football/
Author: The Walking Football
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