Reach the UK’s Walking Football community
Sponsored posts, link insertions and brand mentions on walkingfootball.com, the UK’s home of Walking Football, read by an active 40-70+ audience of players, club organisers and their families.
Get a quote See pricesOur audience
Ideal for brands that serve active people aged 40 and over, including:
Ways to work with us
Sponsored post
- Your own dedicated article on our site
- Up to 2 links to your website
- Published in our news section
- Optional share in our 7,400-member Facebook group
Link insertion
- Your link added to a relevant article that is already published
- The article is already indexed by Google and read by our audience
- 1 link with your chosen anchor text
- Quick to arrange, with no article to write
Brand mention
- Your brand named in a relevant existing article
- No link: simple, low-cost brand awareness
- Natural wording that suits the article
- Our lowest-cost way to reach our readers
Optional extras
| Extra | Price |
|---|---|
| Keep your content live permanently, instead of 12 months | +£40 |
| Share in our Walking Football Facebook group (7,400 members), sponsored posts only, not available for gambling | +£40 |
| We write the article for you | +£50 |
Reach both of our websites and save
We also run walkingsports.com, covering Walking Netball, Walking Rugby, Walking Cricket, Walking Basketball and more, with over 21,000 UK visitors so far in 2026 and Walking Netball and Walking Rugby Facebook groups of 1,700 and 1,800 members.
| Option | walkingfootball.com | walkingsports.com | Both sites |
|---|---|---|---|
| Sponsored post | £95 | £60 | £130Save £25 |
| Link insertion | £60 | £40 | £85Save £15 |
| Brand mention | £40 | £25 | £55Save £10 |
| Gambling sponsored post (UK Gambling Commission-licensed operators only) | £150 | £95 | £220Save £25 |
If you book sponsored posts on both sites, you must supply a different, unique article for each site. We can write the second article for you for an extra £50.
How it works
- Email us with what you’d like to promote and which option and site you’re interested in.
- We confirm the details and the article or post we’ll use, and send you an invoice.
- You pay the invoice in full.
- We publish within 5 working days of payment and send you the live link.
Content guidelines
- Sponsored posts must be original, not published anywhere else, and at least 500 words.
- Content must be relevant and useful to our readers. We reserve the right to edit or decline any content.
- Sponsored posts may include up to 2 links. Link insertions include 1 link.
- Any content containing a paid link or mention is clearly labelled as sponsored.
- All paid links carry rel=”nofollow sponsored”, in line with Google’s guidelines. This is not negotiable.
Gambling sponsored posts
- We accept gambling sponsored posts only from operators licensed by the UK Gambling Commission. Please include your licence number with your enquiry.
- Posts must state 18+ and include a safer gambling message.
- Posts must not appeal to under-18s and must not feature current professional sportspeople, including footballers, or club or national team logos.
- Gambling posts appear on the website only and are not shared on our social media channels.
- Link insertions and brand mentions are not available for gambling.
- We publish a limited number of gambling posts each month.
What we don’t accept
Unlicensed gambling, payday loans, crypto trading, adult content, or anything we judge unsuitable for our community.
Frequently asked questions
Are your links dofollow?
No. All paid links carry rel=”nofollow sponsored”, as Google requires for paid links. This protects our site’s search rankings, which is what keeps sending our audience to your content.
Why advertise with us if links are nofollow?
You reach real, engaged UK readers in a specialist niche: active people aged 40 and over who are hard to reach elsewhere. Your content brings visitors, brand recognition and trust from a respected community site, not just a link.
How quickly will my content go live?
Within 5 working days of payment. We’ll send you the live link as soon as it’s published.
Can I choose which article my link or mention goes in?
Yes, you can suggest one. We’ll confirm it’s a good fit, or recommend a relevant article ourselves.
Can you write the article for me?
Yes, for an extra £50 per article. Just send us the topic and the key points you’d like covered.
Do you accept gambling content?
Only full sponsored posts from operators licensed by the UK Gambling Commission, following the rules above. We don’t offer gambling link insertions or brand mentions.
How do I pay?
We send an invoice once the details are agreed. Payment is taken in full before publication.
Ready to reach the Walking Football community?
Email admin@walkingfootball.com with your company name, what you’d like to promote, which option you’re interested in and which site or sites. We reply to every enquiry within 2 working days.
Email us to book