A broadband firm has taken on the role of headline sponsor for Hampshire’s walking football programme.
toob has announced a new deal with the Hampshire FA to sponsor its walking football programme for the 2025/26 season.
The programme, run by Kel Crook and Rory Bentley, includes a range of initiatives such as a new Walking Football Cup Competition, coffee and cake catch-ups, tournaments, competitions and recreational sessions.
The programme has been hugely successful, with 47 affiliated teams and around 2,000 registered players.
toob, a full-fibre broadband provider, aims to provide affordable, reliable and ultrafast broadband that keeps communities connected.
The company is proud of its rapid growth, which has seen it ranked fourth in the Sunday Times 100 Tech Britain’s fastest-growing private technology companies listing.
Hampshire FA walking football sponsor
Nick Parbutt, founder and CEO of toob, said: “As a company, we know just how important it is to keep people connected.
“Hampshire FA and the walking football programme gives people the opportunity to physically meet and connect, building friendships and a sense of community.
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“We are thrilled to collaborate on this project and look forward to supporting not only Hampshire FA but also grassroots football clubs across the region and the wider football community.”
The partnership between toob and Hampshire FA aims to highlight the importance of connection, both on and off the pitch.
Neil Cassar, Hampshire FA’s CEO, said: “We are thrilled to be embarking on this new partnership with toob for all things walking football.
“As one of the fastest-growing formats of the game, the opportunities are vast and varied.
“With toob’s support, our delivery team will now be able to offer more opportunities to engage members in our recreational and competitive activities.”
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Author: The Walking Football
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